Naming: a key ingredient in launching a successful real estate project

Naming: a key ingredient in launching a successful real estate project

Giving the right name to a real estate project can ensure its success

The success of a real estate project can depend on the name given to the project; therefore, investing in the research of an original name can be a decisive factor to scoop the competition. Product naming is a critical part of the branding process as it affects the image of the product and its positioning.

Developments that are implemented in peripheral areas usually take their name from bucolic elements –pines, oaks or other trees – and slogans end up being always the same. A new idea, deriving from a research on the history of the area may be enough to be different from competitors. That kind of study may also help discovering new facts and enhancing local traditions. An ancient coin was found in the subsoil during the excavations in a building yard in Bari - in Italy – and it gave the name – “La Chiglia Apula” – to the project.

Real estate developers are still less creative when they are building a new residential complex in the city centre. Projects, here, usually take their name from the streets where they are being implemented. The architecture of the building can also help giving a peculiar identity to the building. The name of a building project can also be chosen by involving the local community, which would also make locals know about the construction of the new building. The name of the seat of the regional government of Lombardy, in Italy, was chosen by more than 49 thousand citizens who voted what they thought was the best option through an on-line opinion poll.

The success of a building development depends also on the marketing made before the construction. Market searches, demographic analysis and the study of a target audience help designing a tailor-made real estate project and make the sale of the units easier. A marketing strategy aiming at identifying the needs of an area is important before the purchase of a building plot of land to motivate customers to buy a newly-built home there.

Read also:

·         A new timeshare resort in the UK

·         American developers head for China

·         Let’s go back to private offices

·         The Golden Palm Tree Resort and Spa in Malaysia

·         Lithuania: buyers of the ground area catch benefit

Real Estate Listings

Cod. 31272

For sale Hotel, Italy, Bari, Bari, sp 65 Casamassima/Conversano 3,150 km 70010 Casamassima

Reserved negotiation
For sale
Hotel

50500 m²
GOOD DEAL!!! INVESTMENT WITH EXCELLENT IMMEDIATE PROFICT PRIVATE REAL ESTATE BUILDINGS total area 50 500 sq m, 15 500 sq m of which equipped and f...
Cod. 30368

For sale Villa, Italy, Bari, CONVERSANO, STrada Provinciale per RUtigliano

1,340,760.00USD
For sale
Villa

1200 m²
ART-HISTORICAL REPORT Municipality of CONVERSANO (BARI) Villa Aurelia Located in the countryside of Conversano to less than 1 km from the city cent...
Cod. 29196

For sale Terraced House, Italy, Bari, Turi, Piazza Enrico Dalfino

279,325.00USD
For sale
Terraced House

280 m²
Three bedrooms , living room, kitchen, large garage , terrace . Positioned in the bright area, spacious and quiet , sell newly built never inhabited ....
Cod. 26099

For sale 3 Bedrooms, Italy, Bari, Turi, via conversano

87,149.40USD
For sale
3 Bedrooms

80 m²
Turi sale in a flat with 3 rooms of 80 sqm composed of: living room, kitchen area, 1 bathroom, 2 bedrooms, 10 m² large balconies. third floor and gara...
1 / 18
  1. Preferences

    For a better use of Realigro website, set your preferences for language, currency, square meters or sq ft.

    Set now Don't show again
BB