Homebuyers are increasingly choosing state-of-the-art technology tools to search for properties for sale that satisfy their criterias fully. Smartphones and revolutionary iPhone applications are more and more used for the research of the ideal home that has all of the desired characteristics.

iPhone applications can locate the position of property investors and search for real estate properties located in their vicinity automatically. It is possible to set up search criteria – such as the location, the price, square metres, property type and room number.

Furthermore, potential home buyers can see a detailed description of the property and have a list at their disposal showing the properties they have browsed. They can also see pictures and the exact position of the property on the map. They can contact the agent or the seller by phone or by email and save an advert in their favourites list. Home hunters can repeat the research they have made very quickly.

In fourteen Italian cities, it is possible to monitor real estate properties for sale that are located within a range of 4 km. Italy is one of the countries with the highest presence of mobile phones in the world. Thanks to smartphones, Italy will be able to fill the gap it has – in comparison to the other European countries – as regards the use of other web services; indeed, only 47% of the Italian population surfs the net and 78% of people who use the internet connect to social networks such as Facebook and Twitter. Being present on social networks, real estate agencies can increase their visibility on a worldwide level and consequently their turnover.

For this reason, it is absolutely necessary for a real estate agency to have an account on social networks, which are valuable contacts providers. Facebook allows establishing a close contact with clients and prospective investors, even if it is mostly used for leisure activities and during free time. Twitter, instead, is seen as a valuable tool to get excellent professional results. Linkedin is used to establish professional relationships.

Thanks to the internet, pieces of news about real estate market trends are within everyone’s reach, but only a professional can give the right interpretation to them and satisfy the needs of individual clients. Real estate agents use the internet and new technologies to find as much information as possible about the market and real estate properties available in their area of interest.

Another groundbreaking research method consists in taking a picture of qr codes displayed on advertising posters or adverts published in newspapers and receive information about the real estate property at issue.

Realigro Real Estate – a worldwide network of real estate agencies – is fully aware that innovation and the use of new technologies are essential for the success of real estate businesses; indeed, the main objective of Realigro team is to work hard in order to offer pioneering real estate services to Realigro members.

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