Look at holograms, choose your dream home!

Look at holograms, choose your dream home!

Holographic projections and QR technologies are the future of real estate advertising

Technology is part of our everyday life, by now. We couldn’t do without our smart phone, iPod, iPad, LCD or 3D televisions. We are more and more used to touchscreens and touch monitors and whatever does not include advanced-technology applications seems to be old-fashioned and low-quality. Following the evolution of communication tools and digital media products, advertising techniques and merchandising messages have also changed.

The way potential home buyers search for their ideal home has changed a lot and keeps changing as technology evolves and new apps are launched. The act of buying or selling a home is becoming ever more virtual. Over 80% of home buyers begin their search online; on the other hand, home sellers are aware of the fact that a well-staged home is sold faster. Real estate professionals and house hunters are tapping into the mobile revolution with a range of user-friendly apps specially designed for quick real estate searches.

Real estate apps allow potential buyers to get information about mortgages, investment-related calculations, home values and price trends easily; furthermore, if apps are equipped with a built-in GPS technology, they let potential buyers view real estate data on homes for sale while walking or driving through neighborhoods.

Home-search mobile applications have become a must as they are increasingly used to see homes for sale or for rent, as well as to share information via the most popular social networks.

The way real estate agencies stage the properties for sale on their portfolio has also evolved! They can enhance their businesses by using touch totems, digital media products, touch tables and high-tech interactive touchscreen windows where it is possible to install pioneering QR technologies.

The revolutionary QR technology consists in applying a Quick Response Code – a two-dimensional bar code – to a real estate sign to download useful information about properties for sale dynamically and capture data and images to be saved on a mobile device.

Holographic projections are also expected to be increasingly used by real estate agents, even if the installation of such tools requires a 3500-7000-euro investment. Imagine how cool it must be for potential buyers to view 3D homes without wearing any special glasses and no visual fatigue! Holograms are the future of real estate advertising.


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