The power of images in home selling
Appealing snapshots can increase the profitability of the sale
Are you thinking of selling or renting a real estate property and you want to know how you can make the most out of your sale? Home-stagers can surely help you make the place listing-ready by giving you advice on how to make your house more appealing to potential buyers and increase the profitability of the sale, but after that, the success of the sale will be in your hands if you do not rely on a skilled realtor.
Let’s start from the way you will write the advert: you should use the right words to call the attention of readers and rouse their curiosity. Describe your property by highlighting all its strengths and peculiarities and dwell upon interesting details. Then, you will have to lure potential buyers by publishing interesting photos of the interior and exterior architectural spaces. Be careful, you’d better not rely on ordinary snapshots! You should take marketable shots that make buyers picture themselves living in the property you’re selling, whether it is a home, a country house, a luxury apartment, a penthouse, a loft or an office.
US brokers claim that the adverts featuring professional photos, with the proper light and with colourful items that enlighten the environment are sold faster and at a higher price. Beautiful pictures that emphasize the style and design of the property can persuade potential bidders to pay more; therefore, relying on a professional photographer might be a good idea for real estate agents or individuals who do not want to be forced to sell their properties at a lower price by the global economic downturn.
Real estate adverts with appealing photos attract a larger number of web users – 61% more than the adverts featuring ordinary photos – and are usually put up for sale at a higher listing price. Poor-quality pictures can compromise the attractiveness of the properties. Photos must be up to the expectations of home hunters. Toilets and trash baskets or chalky clouds should never stay in the picture.
Several professional photographers are offering photo reportages to real estate agencies willing to increase the effectiveness of their adverts; furthermore, many courses are being organized to teach home sellers and realtors the tricks to take beautiful and effective shots to sell better and faster.
Main source: IlSole24Ore
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