Naming: a key ingredient in launching a successful real estate project

Naming: a key ingredient in launching a successful real estate project

Giving the right name to a real estate project can ensure its success

The success of a real estate project can depend on the name given to the project; therefore, investing in the research of an original name can be a decisive factor to scoop the competition. Product naming is a critical part of the branding process as it affects the image of the product and its positioning.

Developments that are implemented in peripheral areas usually take their name from bucolic elements –pines, oaks or other trees – and slogans end up being always the same. A new idea, deriving from a research on the history of the area may be enough to be different from competitors. That kind of study may also help discovering new facts and enhancing local traditions. An ancient coin was found in the subsoil during the excavations in a building yard in Bari - in Italy – and it gave the name – “La Chiglia Apula” – to the project.

Real estate developers are still less creative when they are building a new residential complex in the city centre. Projects, here, usually take their name from the streets where they are being implemented. The architecture of the building can also help giving a peculiar identity to the building. The name of a building project can also be chosen by involving the local community, which would also make locals know about the construction of the new building. The name of the seat of the regional government of Lombardy, in Italy, was chosen by more than 49 thousand citizens who voted what they thought was the best option through an on-line opinion poll.

The success of a building development depends also on the marketing made before the construction. Market searches, demographic analysis and the study of a target audience help designing a tailor-made real estate project and make the sale of the units easier. A marketing strategy aiming at identifying the needs of an area is important before the purchase of a building plot of land to motivate customers to buy a newly-built home there.

Read also:

·         A new timeshare resort in the UK

·         American developers head for China

·         Let’s go back to private offices

·         The Golden Palm Tree Resort and Spa in Malaysia

·         Lithuania: buyers of the ground area catch benefit

Real Estate Listings

Cod. 33927

For sale Attic, Italy, Bari, Bitonto, LUIGI CENTOLA

For sale

70 m²
In the immediate vicinity of the villa, we offer a comfortable 70 sqm penthouse with exclusive private terrace. A comfortable garage and a cellar comp...
Cod. 33760

For sale 3 Bedrooms, Italy, Bari, Bitonto, VIA CARRARA

For sale
3 Bedrooms

112 m²
Cod. 33759

For sale 3 Bedrooms, Italy, Bari, Bitonto, carrara

For sale
3 Bedrooms

105 m²
Apartment under construction (expected summer 2019) consisting of: large living room, kitchenette, 2 bedrooms, 2 bathrooms, 2 balconies. Possibility o...
Cod. 33758

For sale 3 Bedrooms, Italy, Bari, Bitonto, via carrara

Reserved negotiation
For sale
3 Bedrooms

1 m²
In the heart of the country we offer for sale comfortable two-room apartments and two-roomed with two accessories. Medium / high specifications. Deliv...
1 / 22
  1. Preferences

    For a better use of Realigro website, set your preferences for language, currency, square meters or sq ft.

    Set now Don't show again